PRESS & INSIGHTS
Ideas, news and conversations from Drive.
Perspectives on the creator economy, talent representation, brand partnerships and what it takes to build a career beyond the feed.
In the Press
Business Insider
LinkedIn is launching a creator marketplace as B2B influencer marketing heats up
Patrick Zielinski discusses the growing opportunity for expert creators on LinkedIn.
Net Influencer
The Drive Agency Wants to Turn B2B Creators Into Diversified Businesses
Inside Drive’s approach to building creator careers beyond individual brand deals.
Marketing Brew
Creator Marketing Trends to Watch at Cannes Lions
Patrick discusses why major industry events are becoming increasingly important for B2B and expert creators.
Net Influencer
At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators
A look at Drive’s presence at Cannes and the growing demand for creators with real subject-matter expertise.
Insights
Monetization
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How Do Creators Make Money?
Monetization isn’t about picking one revenue stream — it’s a wheel of spokes. Here’s how the strongest creator businesses combine partnerships, products and platforms without losing focus.
Representation
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When Does a Creator Need Talent Representation?
The strongest signal isn’t follower count — it’s a repeated pattern of legitimate interest from reputable brands, platforms and media. Here’s how to know when representation is worth exploring.
Ready for representation?
Tell us what you’re building and where you want to take it next.